E-Commerce Product Listings as per Legal Metrology are a set of rules and standards that every online seller in India must follow when displaying product details on e-commerce platforms. The Legal Metrology (Packaged Commodities) Rules, 2011, under the Legal Metrology Act, 2009, specify what information should be displayed so that customers are not misled. This is important because, in online shopping, buyers cannot physically check the product, so the listing must clearly show all necessary details such as product name, quantity, manufacturer details, price, and expiry date.
If these rules are not followed, sellers and platforms can face heavy penalties, product removal, or even suspension from the marketplace. Therefore, understanding E-Commerce Product Listings as per Legal Metrology is essential for compliance, avoiding disputes, and maintaining customer trust.
What are E-Commerce Product Listing Requirements as per Legal Metrology?
As per the Legal Metrology (Packaged Commodities) Rules, 2011, the following details must be displayed for every pre-packaged product sold online:
- Name of the product
- Generic or common name
- Net quantity
- Manufacturing date or packing date
- Expiry date or best-before date (for perishable items)
- MRP (Maximum Retail Price) including all taxes
- Name and address of the manufacturer, packer, or importer
- Customer care contact details
- Country of origin (especially for imported products)
Why are Legal Metrology Rules Important for E-Commerce Product Listings?
The rules ensure:
- Transparency – Buyers get correct product information before purchase.
- Consumer Protection – Prevents misleading descriptions and fraud.
- Legal Compliance – Avoids penalties and legal disputes.
- Trust Building – Accurate listings improve seller reputation.
Difference Between Physical Store Labels and E-Commerce Listings
| S.No. | Aspect | Physical Store Labeling | E-Commerce Listing |
|---|---|---|---|
| 1. | Visibility | Seen directly on the product | Seen on website/app |
| 2. | Format | Printed label on packaging | Digital display on product page |
| 3. | Extra Information | Not mandatory to provide photos | Images of the product and label required |
| 4. | Legal Focus | Label compliance | Images of the product and label required |
Who is Responsible for E-Commerce Product Listing As Per Legal Metrology Compliance?
In e-commerce, both the seller and the platform share responsibility:
Seller Responsibility: Ensure product details are accurate and match the package.
Platform Responsibility: Ensure the listing format allows for complete legal details.
What Happens if You Don’t Follow E-Commerce Legal Metrology Rules?
Non-compliance can lead to:
- Monetary fines
- Suspension of product listings
- Confiscation of goods
- Legal notices from authorities
- Marketplace account suspension
Step-by-Step Process to Create Compliant E-Commerce Product Listings
- Check Label Compliance – Ensure your product packaging follows Legal Metrology rules.
- Prepare Listing Information – Gather details like name, quantity, manufacturer, MRP, etc.
- Add High-Quality Images – Include images showing the label clearly.
- Verify Country of Origin – Especially for imported goods.
- Double-Check Before Publishing – Ensure the online listing matches the physical label.
- Maintain Records – Keep proof of compliance for audits.
Tips for E-Commerce Sellers to Stay Compliant
- Always update listings if product details change.
- Use a compliance checklist before uploading.
- Avoid exaggerated claims or misleading titles.
- Work with experts for regular audits.
How ELT Corporate Can Help with E-Commerce Product Listings as per Legal Metrology?
At ELT Corporate, we provide complete support to sellers and platforms in meeting E-Commerce Product Listings as per Legal Metrology requirements. Our expert team ensures your online product information is fully compliant, reducing the risk of penalties and boosting customer trust.
- Reviewing product packaging for Legal Metrology compliance.
- Preparing correct and legally valid listing content.
- Assisting with country-of-origin labeling for imports.
- Helping with updates after product changes.
- Conducting compliance audits for e-commerce listings.
- Representing clients in cases of notices or disputes.
- Guiding on penalties and corrective actions.
- Providing ongoing support for large product portfolios.
What is the Main Purpose of E-Commerce Legal Metrology Rules?
To ensure customers get complete and correct product information before purchase.
Do Imported Products Also Need to Follow These Rules?
Yes, all pre-packaged products sold online in India must comply.
