Legal metrology for influencer brands and white-labeled goods is becoming more and more important in today’s digital economy. With influencers launching their line of production and businesses opting for white labeled goods to scale quickly, understanding the compliance requirements under the Legal Metrology Act, 2009, is important. Legal Metrology ensures that every product supplied in India is accurately measured and labelled to protect customers from being duped. Knowing your legal position is the first step to operating a reliable and complaint-free company, whether you’re a brand selling repackaged items or an influencer working with the manufacturer.
What is Legal Metrology For Influencer Brands & White Labeled Goods?
The laws and regulations governing the packaging, labeling, and Legal metrology for influencer brands and white labeled items are the measuring of goods that are either produced by one company and sold under another’s name, or those are recommended by influencers. This product is considered a “pre-packaged commodity” when sold in India and is subject to the 2011 legal metrology (packaged commodities) regulations.
Why Is Legal Metrology Compliance Crucial For Influencer Brands?
For influencer brands, legal metrology guarantees openness, fosters consumer confidence, and averts fines or product recalls. Influencers are legally regarded as brand owners and are responsible for product packaging and labelling, even if they do not engage in manufacturing.
Importance of Compliance for Influencer-Led Products
- Avoid legal penalties due to misleading packaging
- Increase consumer confidence with complaint product labels
- Enable retail and online sales by meeting mandatory packaging norms
What Does Legal Metrology Mean for White Labeled Products?
White label products are manufactured by one company and sold under another brand. The brand that appears on the product packaging is held accountable for compliance by legal Metrology authorities.
How It Affects White Label Sellers:
- You’re legally accountable even if you didn’t manufacture the product
- The label must reflect accurate weight, measures, and statutory declarations
- Any missing or incorrect information can lead to seizure or fines
Who Is Considered The Manufacturer Or Packer In Legal Metrology?
In Legal Metrology, the manufacturer or packer is the entity that packs or causes the products to be packaged. This means that influencer brands and white owners mostly fall under this definition.
What Labelling Details Are Mandatory Under Legal Metrology For Influencer And White Label Brands?
Under legal metrology rules, your product label must include certain mandatory details. If you miss any of these, it can make your product non-compliant. Here are the details included:
- Name and address of the manufacturer/packer/importer
- Common or generic name of the commodity
- Net quantity (weight/volume/number)
- Month and year of manufacturer or import
- Maximum Retail Price
- Customer Care/Contact details for consumer grievances
What Happens If Influencer Brands Or White Labeled Goods Fail Legal Metrology Compliance?
Failure to comply with the Legal Metrology Act for influencers can lead to severe penalties, including fines, seizure of goods, or even prosecution for the violation.
Consequences & Non-Compliance Include:
- Fines ranging from Rs. 25000 to Rs. 1,00,000
- Seizure of products by authorities
- Loss of the brand’s reputation and customer trust
How To Ensure Legal Metrology Compliance For Influencer Brands & White Labeled Goods?
Confirming the compliance requires a systematic approach to labelling, documentation, and regular audits is important, here is how you can check it:
- Identify your product category and applicable declaration
- Work with complaint packaging partners
- Get the label design reviewed by a Legal Metrology Consultant
- File for registration or declarations, if needed
- Keep updated with amendments in LM rules
Why Choose ELT Corporate For Legal Metrology Compliance?
ELT Corporate is one of the best regulatory consultancies available in India. Here, we offer personalised legal metrology solutions for influencers, brands, and white-label product owners. Also we understand the unique challenges of small scale and digitally native businesses.
- Label review and packaging guidance
- Full documentation support and declarations
- Dedicated experts to assist in inspections or audits
- Affordable packages tailored for startups
Can An Influencer Be Penalised Under Legal Metrology Laws?
Yes, influencers can be penalised under Legal Metrology Laws if they are selling the product under their without labeling compliance.
Are White Label Brands Responsible for Packaging Rules?
Yes, the brand appearing on the label is responsible for the packaging rules, even if the product is made by someone else.
